Using Fuzzy Cognitive Maps for E-Commerce Strategic Planning
نویسنده
چکیده
In this paper we propose the use of Fuzzy Cognitive Map (FCM), a well-established Artificial Intelligence technique that incorporates ideas from Artificial Neural Networks and Fuzzy Logic, for E-Commerce strategic planning. FCMs create models as collections of concepts and the various causal relations that exist between these concepts. The strategic planning capabilities of the FCM structure are examined and presented using a model concerning the ecommerce section of an e-business company. The model is examined dynamically through simulations, in order to simulate scenarios proposed by company’s managers. Strategic Planning is made by viewing dynamically the consequences of the scenario’s actions. Conclusions are drawn for the use of FCM for e-commerce strategic planning.
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